What exactly is a communication strategy?
It is the plan that answers the fundamental questions: who are you talking to, what should you tell them, on which channels and with what budget? Without it, every post, ad or newsletter is an isolated expense hoping for a result.
We analyze your market, your competitors and your current customers, then define your positioning and key messages. Each channel — website, social media, advertising, newsletter — then gets a precise role in your customers’ journey.
The deliverable is not a document that sleeps in a drawer: it is a dated, budgeted, prioritized action plan that our team can execute with you or for you.
The result: no more marketing in the dark — you know what to do, in what order, and how to measure whether it works.
What you get
A complete, documented, ready-to-execute strategy — not generalities.
Complete diagnosis
Your market, competitors and current channels analyzed.
Clear positioning
What sets you apart, phrased in messages that land.
Channel-by-channel plan
A precise role and budget for each platform.
Execution calendar
Actions prioritized over 6 to 12 months, with KPIs.
What it changes in practice
A clear strategy multiplies the return on every marketing dollar.
Better ad returns
When messages and targets are defined upfront
Less waste
Channels that do not deliver get cut
Of visibility
A dated plan instead of monthly improvisation
How it works
A structured approach, from analysis to execution.
01
Diagnosis
Analysis of your presence, market and competitors.
02
Strategy
Positioning, messages, channels and budgets defined.
03
Action plan
A concrete calendar with owners and KPIs.
04
Execution
Our team rolls out the plan with you, or for you.
Who it's for
The communication strategy adapts to your stage of growth.
Established SMBs
Structure marketing that grew improvised over the years.
Growing companies
Reach the next level with a solid plan.
Launches
Enter the market with a message that hits.
Repositioning
Change image or clientele without losing ground.
Organizations
Align internal and external communications.
Professionals
Build a reputation that attracts the right clients.
Why build your strategy with Les Communicateurs?
Because we execute what we recommend. Our strategy is not a theoretical report: every recommendation is realistic, budgeted and designed to be implemented — by us or by your team.
A Quebec agency established in 2015, we master every channel we recommend: websites, social media, Google Ads, newsletters, automation and AI. Your strategy is built on what actually works in the field.