The challenge: better understand prospects’ needs
Every company, whatever its size, faces a common challenge: understanding the specific needs of its prospects so as to provide them with the most relevant offer.
In large organizations, this work is carried out by sales teams. But in smaller companies, it’s often the manager himself who does it. As a result, this crucial qualification task takes time away from existing customers – and is almost never remunerated.
What’s more, each prospect has unique expectations that require a personalized response. How can we reconcile this need for customization with the imperative to increase productivity, speed and quality of exchanges?
The solution: Inprinci’AI
To meet this challenge, we have developed an intelligent conversational agent based on AI.
This agent uses RAG (Retrieval-Augmented Generation) technology, enabling it to access Inprincipo’s knowledge base directly and generate relevant answers in real time.
Simply put, the chatbot is fed with all the company’s information. When a prospect interacts with it, he or she gets fast, accurate answers tailored to their specific needs.
An immediate “Wow” effect
In 2025, the Inprinci’AI agent was deployed on the inprincipo.com website. Reactions were swift: its director, Olivier Reaud, as well as customers and prospects, were impressed by the speed and quality of responses.
The AI agent proved capable of providing answers faster and sometimes even more relevant than those of the manager himself.
Imagine two competing sites offering the same service:
- on one, you have to search for 15 minutes to find information;
- on the other, you ask your question and the chatbot responds instantly.
The choice is obvious: the latter brings more value and builds visitor loyalty.
AI: a necessity for business survival
The integration of artificial intelligence is not a gadget. It is now an essential condition for remaining competitive.
Companies that embrace AI will prosper.
Those that delay risk losing market share.
At Les Communicateurs, we help companies take this step forward with turnkey AI solutions tailored to their reality.
Conclusion
Inprincipo ‘s story is a perfect illustration of how AI can transform not only customer relations, but also productivity and the value perceived by users.
So, are you ready to jump on the innovation bandwagon, or are you just going to watch it go by?
Contact us today to find out how our artificial intelligence solutions can power your business.
