Case study : Driving Abris Du Nord to record sales
Background and objectives
Modernize, attract and convert
Abris Du Nord, a company specializing in the sale and rental of solariums, gazebos and carports, approached us with a clear objective: to modernize its image and increase sales.
The main objective was ambitious: to sell 100 solariums and gazebos during the summer. At the same time, the company also wanted to liquidate all its carport inventory from the previous winter, so as to start the next season without a surplus.
Challenges
Stand out in a competitive market
Abris Du Nord had to overcome :
- Strong local and online competition
- An aging brand image that no longer reflected the quality of its products
- Limited digital visibility, which hindered new customer acquisition
Our mission: to implement an integrated strategy for :
- Strengthen brand image and awareness
- Improve visibility on search engines and social networks
- Generate more conversions and turn visitors into buyers
Our strategy
A 360° approach tailored to their needs
We developed a comprehensive strategy covering all facets of their marketing and digital presence.
1. Visual identity and brand image
We completely modernized their image:
- Creation of a new logo and consistent graphic guidelines
- Development of corporate clothing and visual aids
- Promotional posters, business cards and lettering for facilities and vehicles
2. Modern, optimized website
A fast, responsive site designed to maximize conversion.
We also worked on SEO to ensure better visibility on Google.
3. Marketing management and digital advertising
- Professional social media management to build an engaged community
- Creation and optimization of Google Ads and Google Shopping campaigns targeting flagship products
- Ongoing adjustments to maximize return on investment
Results
Sales exceed expectations
Thanks to this strategy :
- Target exceeded: over 130 solariums/gazebo sold
- Inventory of carports fully liquidated (sale and rental)
- Increased brand awareness and recognition
- Increased web traffic and conversions
- Increased customer loyalty thanks to improved customer relations
Conclusion
This project is a perfect illustration of our mission: to support our customers in their growth and help them exceed their objectives.
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