Building or buying an AI project: ROI analysis
Optimize your AI investment by assessing ROI, direct and indirect costs and benefits. Discover how to choose between building or buying for a quick and sustainable return. Get strategic advice to maximize the value of your AI project. Find out more here.
Measuring the ROI of AI projects in SMEs
Optimize the ROI of your AI projects in SMEs thanks to a clear methodology and targeted KPIs. Discover how to effectively measure your gains and adjust your strategy to maximize your results. Embark on your digital transformation today.
AI maturity audit for SMEs: method and KPIs
Boost your SME with a precise and methodical AI maturity audit. Discover how to measure your progress with targeted KPIs and build an effective AI strategy. Explore key milestones and optimize your digital transformation today.
Analysis of AI trends in digital marketing
Discover how artificial intelligence is revolutionizing digital marketing in 2025 with personalization, automation and generative AI. Adopt these key trends to boost your strategy and stay competitive in a transforming market. Dive into the full analysis now.
Advanced AI strategies to automate customer support
Boost your customer support with advanced AI: intelligent chatbots, tailored automation and predictive analytics for a smooth, personalized experience. Discover how to efficiently automate and improve customer satisfaction with the latest technologies. Explore now!
A beginner’s guide to integrating AI into your SME
Discover how to integrate AI into your SME without blowing your budget with a pragmatic guide, key steps and accessible tools. Transform your business smoothly and gain competitiveness today. Get started now!
Analysis of AI algorithms in digital advertising
Discover how AI is revolutionizing digital advertising by optimizing campaigns and ROI with advanced algorithms. Explore innovations, benefits and challenges to better master these powerful tools. Immerse yourself in this unavoidable transformation today.
Integrating AI into digital marketing
Boost your digital marketing with AI, which personalizes your campaigns and optimizes your results. Find out how to integrate this innovative technology into your strategy and harness its full potential. Explore our practical tips for achieving this transformation today.
“My CRM is Useless”: how AI Can Transform your Customer Database into a Sales Machine
Does your CRM resemble a data graveyard more than a growth engine? Discover how AI can analyze the information you already possess to identify the best opportunities and transform your CRM into a true sales machine.
Responsible AI: 3 Essential Questions to Ask before Adopting an Artificial Intelligence Tool
Adopting AI is an ethical decision that involves your clients’ trust. Before choosing a tool, ask yourself 3 essential questions about data confidentiality, potential biases, and accountability in case of error.