The Complete Guide to Automated Sales Funnels for Service Businesses
Imagine a system that attracts, educates, and qualifies your leads all the way to booking appointments, all on autopilot. Discover the 4 steps to build a sales funnel that works for your service business, 24/7.
“My CRM is Useless”: how AI Can Transform your Customer Database into a Sales Machine
Does your CRM resemble a data graveyard more than a growth engine? Discover how AI can analyze the information you already possess to identify the best opportunities and transform your CRM into a true sales machine.
Responsible AI: 3 Essential Questions to Ask before Adopting an Artificial Intelligence Tool
Adopting AI is an ethical decision that involves your clients’ trust. Before choosing a tool, ask yourself 3 essential questions about data confidentiality, potential biases, and accountability in case of error.
What is an AI Conversational Agent (and how is it Different from a Simple “Chatbot”)?
No longer confuse a simple chatbot with a true AI conversational agent. Through a simple analogy, discover how an AI agent can truly understand your customers, integrate with your systems, and become a true digital employee for your SME.
Measuring the True Return on Investment of your Website: which Metrics Truly Matter?
The number of visits to your site does not pay the bills. Learn to move beyond vanity metrics to focus on the figures that truly matter: conversion rate, cost per acquisition, and customer lifetime value. Here’s how to measure the true ROI of your online presence.
SEO in 2026: why Local Optimization (LLMO) Has Become more Important than Keywords.
Believing that SEO is solely about keywords is a costly mistake in 2026. Discover why Local Optimization (LLMO) has become the most crucial strategy for SMEs looking to attract local customers and dominate search results.
Is your Website Ready for AI? 5 Points to Check in 2025.
AI promises to revolutionize your marketing, but is your website a solid foundation to embrace it? Discover the 5 essential points to check, from your site’s structure to user experience, to ensure the success of your technological investment.