Optimizing digital advertising through automation
Boost your advertising campaigns with automation and AI, for maximum performance and ultra-precise targeting. Discover how to combine technology and human creativity to optimize your advertising budgets effectively. Explore these strategies today.
Inprincipo and AI integration
Challenge: Understand prospects’ needs quickly, while keeping time for existing customers.
Solution: Implement an AI conversational agent based on RAG technology, fed with Inprincipo’s knowledge base.
How we propelled Abris Du Nord to record sales
Challenge: To develop a strong brand image and achieve ambitious sales targets for their solariums and carports.
Solution: Creation of a complete visual identity, development of a high-performance website, management of social media and Google Ads & Shopping advertising campaigns.
Stop Compiling Reports: Implement a Smart, Automated Dashboard
Spending hours compiling figures in an Excel report is a waste of time. Discover how a smart dashboard can centralize your real-time data, help you make better decisions, and free you to focus on strategy.
5 Marketing Tasks You Do Every Week that You should Automate Immediately
Your time is valuable. Stop wasting it on repetitive tasks! From social media posting to lead nurturing, here are 5 marketing tasks you should automate immediately to gain efficiency.
The Complete Guide to Automated Sales Funnels for Service Businesses
Imagine a system that attracts, educates, and qualifies your leads all the way to booking appointments, all on autopilot. Discover the 4 steps to build a sales funnel that works for your service business, 24/7.
“My CRM is Useless”: how AI Can Transform your Customer Database into a Sales Machine
Does your CRM resemble a data graveyard more than a growth engine? Discover how AI can analyze the information you already possess to identify the best opportunities and transform your CRM into a true sales machine.
Responsible AI: 3 Essential Questions to Ask before Adopting an Artificial Intelligence Tool
Adopting AI is an ethical decision that involves your clients’ trust. Before choosing a tool, ask yourself 3 essential questions about data confidentiality, potential biases, and accountability in case of error.
What is an AI Conversational Agent (and how is it Different from a Simple “Chatbot”)?
No longer confuse a simple chatbot with a true AI conversational agent. Through a simple analogy, discover how an AI agent can truly understand your customers, integrate with your systems, and become a true digital employee for your SME.
Measuring the True Return on Investment of your Website: which Metrics Truly Matter?
The number of visits to your site does not pay the bills. Learn to move beyond vanity metrics to focus on the figures that truly matter: conversion rate, cost per acquisition, and customer lifetime value. Here’s how to measure the true ROI of your online presence.