{"id":2442,"date":"2025-09-18T03:30:43","date_gmt":"2025-09-18T03:30:43","guid":{"rendered":"https:\/\/lescommunicateurs.ca\/how-we-propelled-abris-du-nord-to-record-sales\/"},"modified":"2025-10-16T05:24:39","modified_gmt":"2025-10-16T05:24:39","slug":"how-we-propelled-abris-du-nord-to-record-sales","status":"publish","type":"post","link":"https:\/\/lescommunicateurs.ca\/en\/how-we-propelled-abris-du-nord-to-record-sales\/","title":{"rendered":"How we propelled Abris Du Nord to record sales"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Case study : Driving Abris Du Nord to record sales<\/h2>\n\n<h3 class=\"wp-block-heading\">Background and objectives<\/h3>\n\n<p>Modernize, attract and convert<\/p>\n\n<p>Abris Du Nord, a company specializing in the sale and rental of solariums, gazebos and carports, approached us with a clear objective: to <strong>modernize its image<\/strong> and <strong>increase sales<\/strong>.<br\/>The main objective was ambitious: to <strong>sell 100 solariums and gazebos during the summer<\/strong>. At the same time, the company also wanted to liquidate all its carport inventory from the previous winter, so as to start the next season without a surplus. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"350\" src=\"https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-1.jpg\" alt=\"\" class=\"wp-image-2199\" srcset=\"https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-1.jpg 750w, https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-1-300x140.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\">Challenges<\/h3>\n\n<p><strong>Stand out in a competitive market<\/strong><\/p>\n\n<h4 class=\"wp-block-heading\">Abris Du Nord had to overcome :<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Strong local and online competition<\/li>\n\n\n\n<li>An aging brand image that no longer reflected the quality of its products<\/li>\n\n\n\n<li>Limited digital visibility, which hindered new customer acquisition<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Our mission: to implement an <strong>integrated strategy<\/strong> for :<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Strengthen brand image and awareness<\/li>\n\n\n\n<li>Improve visibility on search engines and social networks<\/li>\n\n\n\n<li>Generate more conversions and turn visitors into buyers<\/li>\n<\/ul>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Abris Du Nord - Achat Et Location D&#039;abris D&#039;auto\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OgN7hOpNePw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">Our strategy<\/h3>\n\n<p><strong>A 360\u00b0 approach tailored to their needs<\/strong><\/p>\n\n<p>We developed a comprehensive strategy covering all facets of their marketing and digital presence.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>1. Visual identity and brand image<\/strong><br\/>We completely modernized their image:<\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Creation of a new logo and consistent graphic guidelines<\/li>\n\n\n\n<li>Development of corporate clothing and visual aids<\/li>\n\n\n\n<li>Promotional posters, business cards and lettering for facilities and vehicles<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"350\" src=\"https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-2.jpg\" alt=\"\" class=\"wp-image-2200\" srcset=\"https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-2.jpg 750w, https:\/\/lescommunicateurs.ca\/wp-content\/uploads\/2025\/09\/Les-Communicateurs-etudes-de-cas-abris-du-nord-2-300x140.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n<h4 class=\"wp-block-heading\"><strong>2. Modern, optimized website<\/strong><\/h4>\n\n<p>A fast, responsive site designed to <strong>maximize conversion<\/strong>.<br\/>We also worked on SEO to ensure better visibility on Google.<\/p>\n\n<h4 class=\"wp-block-heading\"><strong>3. Marketing management and digital advertising<\/strong><\/h4>\n\n<ul class=\"wp-block-list\">\n<li>Professional social media management to build an engaged community<\/li>\n\n\n\n<li>Creation and optimization of Google Ads and Google Shopping campaigns targeting flagship products<\/li>\n\n\n\n<li>Ongoing adjustments to maximize return on investment<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Results<\/h2>\n\n<p><strong>Sales exceed expectations<\/strong><\/p>\n\n<h4 class=\"wp-block-heading\">Thanks to this strategy :<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Target exceeded<\/strong>: over <strong>130 solariums\/gazebo sold<\/strong><\/li>\n\n\n\n<li><strong>Inventory of carports fully liquidated<\/strong> (sale and rental)<\/li>\n\n\n\n<li><strong>Increased brand awareness and recognition<\/strong><\/li>\n\n\n\n<li><strong>Increased web traffic and conversions<\/strong><\/li>\n\n\n\n<li><strong>Increased customer loyalty<\/strong> thanks to improved customer relations<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n<p>This project is a perfect illustration of our mission: to <strong>support our customers in their growth and help them exceed their objectives.<\/strong><\/p>\n\n<p><strong><a href=\"https:\/\/lescommunicateurs.ca\/en\/contact\/\" data-type=\"page\" data-id=\"54\">Ready to take your business to the next level? Find out what we can do for you <\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge: To develop a strong brand image and achieve ambitious sales targets for their solariums and carports.<\/p>\n<p>Solution: Creation of a complete visual identity, development of a high-performance website, management of social media and Google Ads &amp; Shopping advertising campaigns.<\/p>\n","protected":false},"author":1,"featured_media":2441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,53],"tags":[],"class_list":["post-2442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study","category-etude-de-cas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we propelled Abris Du Nord to record sales - Les Communicateurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lescommunicateurs.ca\/en\/how-we-propelled-abris-du-nord-to-record-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we propelled Abris Du Nord to record sales - Les Communicateurs\" \/>\n<meta property=\"og:description\" content=\"Challenge: To develop a strong brand image and achieve ambitious sales targets for their solariums and carports. 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